The Margate Approach - Debbie Greenfield, Frank Greenfield

In the early 90s Frank Greenfield took the South African business community by storm with the publication of his revolutionary Rainbow System a new approach to employee motivation and remuneration, which provided dramatic gains in productivity and performance and promised a solution to the economic ailments of the time. The Rainbow System has been described as the most innovative, and original management system of this century.

The Margate Approach takes Greenfield’s system one stage further. Here is a complete new roadmap for businesses seeking to beat recession and enhance profit through continuous improvement. The authors show how managers, whilst operating in difficult recessionary times, can refocus their businesses, moving on from the traditional blinkered obsession with sales growth at any price, and homing in on the true drivers of profit and business success.

Areas covered include:

• a radical new approach to strategic business planning
• a practical framework for performance analysis, and financial projection
• a mechanism to deliver immediate improvements in Gross Margin and PBT
• a new look at the Rainbow System, and how it can be used to revolutionise productivity
• how to eliminate “diseased” turnover
• management control systems to ensure continuing success

The Margate Approach now forms the basis for a complete consulting programme offered by PQ Business Consulting.

Frank Greenfield, author, philosopher, newspaper columnist and motivational speaker is a lateral thinker and communicator par excellence. He has used this ability and his vast experience in sales, marketing and business management to develop the most innovative and original management system this century. Debbie Greenfield, his wife and also his consulting partner, has co-authored both the book and the associated consulting programme.