Ogilvy on Advertising

Whether it’s writing successful copy and finding innovative ways to engage people or identifying with your audience and the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn’t and why. And, in doing so, David Ogilvy teaches you how to sell the most brilliant product of all.. yourself.

From a titan of not just the advertising industry but the entire business world, this book is Ogilvy’s final word on what you’re doing wrong in any pitch and how you can finally fix it.