The Rough Guide to Psychology

Why do we behave the way we do? Can intelligence be measured? Are emotions universal?

Psychology fins the scientific answers to questions that people have pondered for centuries, replacing folk wisdom and supposition with research and experiment. The Rough Guide to Psychology provides an illuminating tour of this varied subject, exploring such topics as:

• Memories, illusions and whether technology is changing our brains
• Criminal profiling and neuroscience
• Personality and intelligence tests – are we getting cleverer?
• Language, swearing and that tip-of-your-tongue feeling
• Psychological conditions, from ADHD to depression
• Gender difference – innate or culturally determined?
• Leadership and persuasion in business and politics

From classic studies to the most recent academic findings, this book ensures you’re up to speed with the latest psychological science.