The Right Way to Start your own Business

This book drives the reader safely past the many pitfalls which lie in front of those who start with such high hopes.

Rodney Willett has been running small businesses – some highly successful – for over 25 years. He has spent over 10 years as a consultant to new businesses, which involved the preparation of strategic and business plans, and in many cases the provision of support during the early years.

It is this most unusual breadth of practical experience which enables him to write a remarkable and very valuable book. He shows how business is about integrity, thought, humour, despair, exultation and self-discipline. It’s not just a matter of sales and financial control. It’s about people. It’s about your customers, your suppliers, your employees and your business contacts. In short, it’s about YOU.